WHO IS 3GENIES?
3Genies is the brainchild of two women who want everyone to better understand the benefits of using an expert to help make smart financial decisions.
Given that humans understand video 60,000 times faster than text, 3Genies thought there could be no better way than to help your clients grasp the complexities of financial jargon and industry speak than through fun and engaging video animations.
From life insurance to estate planning, using a mortgage broker to planning for retirement, 3Genies has a wide variety of animations that cover all areas of financial advice and can be branded to suit your business.
THE DYNAMIC DUO MAKING IT HAPPEN
KIM PAYNE + DANIELLE CORNELISSEN
We feel like veterans of the financial services industry, even though we are clearly only aged 22! We teamed up after a mutual epiphany: Financial services is too much yawn not enough yeah-haw. Somewhere along the line the industry went and got all serious and beige on us. The colour and excitement were snuffed out and it’s seen clients seek alternatives when they should be coming to you for advice in droves.
But it doesn’t have to be this way. We’re here to inject life back into the industry, give the guru speak a little razzle dazzle and help you connect with your clients in a way that they understand. Essentially we’re making the lowdown upbeat to capture your clients’ attention and woo them with the simplicity of our words.
And we come pretty well qualified. We have both spent our entire adult lives in various roles in the financial services industry.
We’ve sat in your shoes and know the importance of getting great financial advice. To keep it in the family, we both even married financial advisers.
These days we both operate consultancy businesses dealing exclusively in financial services. We spend our days helping break down communication barriers so more advisers can weave their magic and have a profound impact on the lives of more people.
The challenge with financial advice is it can be technical and complicated and it’s riddled with big words, acronyms and jargon: FFS, FDS, FoFA, SoA, RoA, FSG, CI, TPD, IP, CFP etc. It reads like a periodic table for finance fanatics.
The problem is, if you’re not one of us, it’s gobbledygook. Even really smart people, (with heaps of letters after their name) will be stumped. You see, somewhere between “nice to meet you” and “collaborating on the nitty-gritty ” something gets lost in translation. That’s where we come in.
Our life’s work (after championing charities and world peace) revolves around helping advisers grow their businesses. If you’re not kicking goals, our businesses kick the bucket. So we’ve decided to get creative and innovate. We’ve created super-simple, clever, animated explainer videos that illustrate – in layman’s terms – what you do and why more people need you on their team.
We have never had as much fun in the advice space as we’re having right now. We get to craft fun, informative advice scripts that people can relate to, at the same time putting colour back into the industry. Our videos make us smile, and your clients will smile too. We give them the goods in a nutshell – and it’s yours to exploit. That’s gotta be good for both our businesses, don’t you think?